That's why there appeared a gift box that can be considered almost a gift by itself. Yes, it is really unusual and impressing. It's original because the box changes its color. The box is flashing with different colors; that's a novelty in the art of giving presents.
The producers advice to use these boxes if the present leaves much to be desired. Their idea is that you can put inside the box any gift, but the person you present it to won't even notice because he/she will be impressed by the box. Rather interesting strategy, isn't it?
But I think that if the box is so nice and outstanding every person will expect something even more marvelous inside. It's a little weird to spend so much money on the box and buy something usual as a gift.
On the other hand, the box can be an irreplaceable addition to your super-present. If you'd like to make as a gift something really great and original, to make a real surprise, this color changing box can become wonderful impressive accessory for your present.
I would like to say, that if the gift merits such an amazing box, that must be a really worthy thing to be presented. The color changing box either distracts from the crappy present or underlines your taste and originality of your present.